One day a friend who enjoys the occasional recreational smoke was talking to a member of our team and mentioned that there is a type of cannabis that can be repurposed to make clothes. Needless to say, we were curious. So we started to research more and we found out that its called hemp and that its actually more sustainable than most fabrics.

We then decided to make him a prototype and when we told our other friends and family they asked if we could also make a pair for them, which led us to make a small limited release of this innovative product.

See the campaign video here